Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.
Screaming Frog offer a fully integrated and holistic approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimization (SEO) and pay-per-click. (PPC)
While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy. You can find out a little bit more about each of these approaches offered by our agency below.